Model of the Month

Objective

Expand and diversify journal contents with fresh, accessible editorial

Output

New series of stories showcasing a range of research animals and featuring original artwork

Outcome
  • Continued for 5 years
  • Ranked among readers’ favorite sections of the journal in surveys
  • Attracted advertising revenue from clients seeking premium placement adjacent to reader favorites
My role
  • Developed the column concept
  • Guided template development and integration with existing content and workflow
  • Planned topics and coverage by editorial staff
  • Provided art direction for illustrators
  • Wrote >20 and edited >20 columns over 4 years
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