Mission Digest

Objective

Relate progress toward achieving organizational mission from an expert perspective in plain language

Output

Recurring updates on research advances

Outcome
  • Introduced a primary stewardship piece for organization’s most generous donors
  • Captured voices of organization’s scientific leaders
  • Wove notable accomplishments into a relatable narrative
  • Positioned the organization as the surest route to achieving a mutual goal
My role
  • Outlined story arcs and proof points based on input from senior leadership
  • Wrote content, identified appropriate visual elements and sourced supporting quotes
  • Managed internal review process and reconciled often conflicting feedback from multiple stakeholders to create alignment
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