Insulin: a story of innovation

Objective

Heighten awareness of progress in diabetes care to support National Diabetes Awareness Month campaign

Output
Outcome
  • Chronicled the importance of innovation in biomedical research to improve quality of life
  • Generated high engagement via social media
    • Highest click-through rate for any blog post shared via Facebook (view stats)
    • Most popular Tweet of the week (view stats)
My role
  • Developed story concept
  • Wrote content and compiled accompanying timeline
  • Published to blog
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