Impact statements

Objective

Show ‘return on investment’ for financial support of biomedical research, a complex, abstract and gradual process to attain a long-term goal

Output

Series of vignettes in poster or slide form

Outcome
  • Expressed the value of research in human terms
  • Supported corporate fundraising and development efforts
My role
  • Developed approach to personalize research progress
  • Identified tangible components of research grants that aligned with an array of monetary amounts
  • Described how these components affect ordinary people
  • Included quotes and imagery to create a personal connection
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