Impact statements


Show ‘return on investment’ for financial support of biomedical research, a complex, abstract and gradual process to attain a long-term goal


Series of vignettes in poster or slide form

  • Expressed the value of research in human terms
  • Supported corporate fundraising and development efforts
My role
  • Developed approach to personalize research progress
  • Identified tangible components of research grants that aligned with an array of monetary amounts
  • Described how these components affect ordinary people
  • Included quotes and imagery to create a personal connection