Focus on Disaster Preparedness

Objective

Circulate valuable and timely information on emergency response preparations specific to research laboratories

Output

Dedicated resource on disaster preparedness (view table of contents)

Outcome
  • Coincided with the anniversary of Superstorm Sandy, the deadliest and most destructive hurricane of the 2012 Atlantic hurricane season
  • Reached attendees at relevant conferences along with regular subscribers to maximize exposure
  • Attracted sponsorship revenue from clients
  • Praised by contributors and readers alike
My role
  • Collaborated with an editorial advisor to identify relevant topics and subject matter experts
  • Solicited articles and provided strategic direction and developmental and copy editing during writing and revision
  • Oversaw design, publication and delivery
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