American Diabetes Association 76th Scientific Sessions

Objective

Position organization as a key member of the diabetes community

Output

Multimedia coverage of organization’s conference activities

  • Kickoff blog post (view online)
  • Video comment from a staff member (view online)
  • Blog posts and videos summarizing presentations of results funded by the organization
  • Video comment from a researcher (view online)
  • Round-up blog post (view online)
Outcome
  • Capitalized on prominent international conference as a promotional opportunity
  • Increased visibility of organization’s involvement in diabetes research
  • Placed among top blog posts during calendar year with respect to unique page views
My role
  • Identified relevant conference activities and possible story angles
  • Developed coverage plan
  • Assisted with writing interview questions
  • Attended conference presentations and interviews
  • Coordinated with video producer and crew on story directions
  • Secured content approvals from scientific and editorial supervisors
  • Wrote and published blog posts
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