A bond among brothers

Objective

Promote organizational mission in high-visibility publication to support National Diabetes Awareness Month campaign

Output

Short article touching on multiple aspects of living with diabetes (view PDF)

Outcome
  • Showcased the importance of research to improving outcomes
  • Underscored the role of family and community support
  • Highlighted central role of organization in bringing these facets together
  • Ran in a USA Today diabetes insert (view insert cover) distributed in print in select markets (New York, Philadelphia, LA, Seattle, Chicago, Dallas and Washington D.C.) (view PDF of print version) and online (view webpage), reaching >2 million potential readers
My role
  • Wrote content based on existing interview transcripts
  • Secured approval and photograph from interview subjects
Advertisements